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Marketing

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Marketing

This is a selective list of databases for Marketing topics. Also see our broader list of Business resources.

Contact Mark Bodnar, Business Liaison Librarian, if you need assistance.

Top Resources

  1. Thousands of business journals, industry magazines, and industry & market reports.
  2. Demographic and economic data on every country in the world (with forecasts), as well as statistics, market reports, company profiles and information sources for country, market, consumer, and lifestyle profiling.
  3. Polls, public opinion and research information on international topics including politics, technology, health, finance, consumer products and consumer trends.

Other Resources

  1. Multidisciplinary index to academic & popular journals.
  2. Details on over 18,000 Canadian organizations and international groups including industry, commercial and professional associations, registered charities, and special interest organizations.
  3. A directory of science companies in the BC.
  4. BCC Research reports provide market analysis and forecasting on a wide range of major emerging technological and scientific developments.
  5. Strategic management reports published by Business Insights.
  6. This database offers access to the full text of over 350 Canadian newspapers from Canada's leading publishers.
  7. Time series of Canadian data from CHASS
  8. Canada's reference and current events - scholarly journal articles, trade publications, dissertations, books, newspapers and magazines.
  9. In depth access to a broad range of Canadian business periodicals.
  10. Survey of consumers, media and publications in Canada. Start with the Vividata Target Snapshot database (available remotely for SFU researchers) first as it may provide faster answers.
    Access: Available at the standalone computers at Bennett and Belzberg Libraries.
    Reserve/book time: You can book or reserve time on the computer in the Bennett library on Burnaby Mountain which runs this resource by clicking here.
  11. This database combines over 35,000 sources (newspapers, newswires, industry publications, websites, company reports, and more) from 200 countries, in 26 languages.
  12. In-depth market research and strategy reports.

    SFU faculty and staff are eligible to use a separate version which includes PDF downloads. Please contact ajoseph@frost.com or Jennifer.Bowen@frost.com from a valid SFU email account to set up access to that version.

    SFU students may request PDF delivery of specific reports from Frost & Sullivan for legitimate use. Please contact ajoseph@frost.com or Jennifer.Bowen@frost.com from a valid SFU email account with your request.

  13. Industry research reports.
  14. Provides annual statistics on competitiveness of nations. Ranks countries based on economic performance, government efficiency, business efficiency and infrastructure.
  15. International news coverage, business news, legal cases and law reports.
  16. Presenting comparative business statistics in a clear, straightforward manner, Market Share Reporter affords an immediate overview of companies, products and services and cites original sources.
  17. A comprehensive Psychology research database. Over 3.9 million items indexed, including journal articles, books, and dissertations.
  18. Index of psychological tests, measures, scales, surveys, and other assessment tools. In most cases actual test or test items provided, but without scoring key information.
  19. Theoretical and applied sociology, social science, and policy science.
  20. A statistics portal that integrates statistics from thousands of sources and provides simple exports of both data and charts in multiple formats.
  21. Online access to data and reports from Statistics Canada.
  22. Guides to Statistics Canada publications and data.
  23. Indexes core journal articles, conference proceedings, and other resources in the sciences, social sciences, arts, and humanities, can be used for citation analysis of research.
Terms of use: Electronic resources are governed by license agreements which restrict access to Authorized Users. It is the responsibility of each user to abide by the license agreements and specific terms and conditions for each product. Systematically downloading, distributing, or retaining substantial portions of information may result in loss of access to these resources for the entire SFU community. Please see SFU General Policy 24 on Fair Use of Information Resources.

Personal Privacy: Some licensed resources allow you to create a personal account for the purposes of creating folders, saving searches, and downloading entire e-books as well as other personalized services. Please be advised that the personal information you disclose to these and other external websites may be stored on servers located outside of Canada. When you use these services, no personal information about you is collected by or for the University. Canadian privacy laws do not apply to personal information you provide directly to these external websites. SFU Library recommends that you review the privacy policies of these and other external websites before using the services.