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Marketing

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Marketing

This is a selective list of databases for Marketing topics. Also see our broader list of Business resources.

Contact Mark Bodnar, Business Liaison Librarian, if you need assistance.

Top Resources

  1. Thousands of scholarly business journals, industry magazines, company profiles, and industry & market reports. This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more.
  2. A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats.
  3. Factiva provides a wide range of information from newspapers, newswires, industry publications, websites, and company reports. The global range of publications provides both local insight and international perspective on business issues and current events especially with regard to current information on companies, industries, and financial markets.
  4. In-depth market research and strategy reports of emerging technologies, including Aerospace & Defense; Chemicals, Materials and Food; Electronics & Security; Energy & Power Systems; Environment and Building Technologies; Healthcare; and Information & Communication Technologies.

    SFU faculty and staff are eligible to use a separate version which includes PDF downloads. Please contact ajoseph@frost.com or Jennifer.Bowen@frost.com from a valid SFU email account to set up access to that version.

    SFU students may request PDF delivery of specific reports from Frost & Sullivan for legitimate use. Please contact ajoseph@frost.com or Jennifer.Bowen@frost.com from a valid SFU email account with your request.

  5. BCC Research provides market analysis and forecasting reports on major emerging technological and scientific developments, including: Biotechnology, Energy and Resources, Instrumentation and Sensors, Nanotechnology, Healthcare, Photonics, and Advanced Materials.
  6. Demographic and economic data on every country in the world (with forecasts), as well as statistics, market reports, company profiles and information sources for country, market, consumer, and lifestyle profiling.

    Restricted to current SFU students, faculty and staff with a valid SFU computing ID.

    Effective January 22, 2018, a name and email address is required to download PDF reports. Euromonitor implemented this requirement for security and will not use for sales or marketing purposes.

Other Resources

  1. Multidisciplinary index to academic & popular journals.
  2. Details on Canadian organizations and international groups including industry, commercial and professional associations, registered charities, and special interest organizations.
  3. Strategic management reports, including industry reports in consumer products, energy, financial services, healthcare, and technology.
  4. Full text access to major Canadian daily newspapers (such as the Globe and Mail, National Post, The Gazette (Montreal), and Vancouver Sun) as well as small market newspapers and weeklies published in Canada.
  5. Please note, as of March 14th, access to CANSIM via the Statistics Canada website is currently unavailable. We will update this record when access is restored. Collection of time series covering a wide variety of social and economic aspects of Canadian life, via Statistics Canada.
  6. Comprehensive Canadian periodical collection for reference and current events. Publications include scholarly journal articles, trade publications, dissertations, books, newspapers and magazines.
  7. In depth access to a broad range of Canadian business periodicals, including trade journals, general business publications, academic journals, and topical journals.
  8. Annual survey data on Canadian consumer behaviour, including readership of specific Canadian magazines and newspapers and usage of consumer products (categories, not brands) and services (e.g. financial or travel). The data can be cross-tabulated by demographic and psychographic factors. See Vividata Target Snapshot for some of the same data in a simpler, online interface.
    Access: Available at the standalone computers at Bennett and Belzberg Libraries.
    Reserve/book time: You can book or reserve time on the computer in the Bennett library on Burnaby Mountain which runs this resource by clicking here.
  9. Direct Marketing Educational Foundation (DMEF) data sets, each containing customer buying history for about 100,000 customers of nationally known catalog and non-profit database marketing businesses.
    SFU faculty, graduate students and eligible staff may register for an WRDS account. These WRDS accounts come with additional features such as SSH/FPT access and memory space for intermediate result sets. Use your SFU email address when applying for an account. New accounts will normally be activated within two business days.
  10. Search Gale Directories purchased by SFU Library: Encyclopedia of Associations, Market Share Reporter and Gale Directory of Publications and Broadcast Media.
  11. Company profiles and financial information for thousands of publicly-traded companies in the USA and Canada. Profiles include key financial details as well as lists of top officers and main competitors.
  12. Analysis of Canadian, US, Chinese and global industries providing insight into current and future industry performance, changing trends, operating conditions and supply chain linkages. Each report covers the industry's description, outlook, and life cycle stage, as well as the competitive landscape, major companies, and key statistics.
  13. Annual statistics on competitiveness of nations. Countries are ranked based on economic performance, government efficiency, business efficiency and infrastructure. Based on time series data from the IMD World Competitiveness Yearbook, published since 1989.
  14. Polls, public opinion and research information on international topics including politics, technology, health, finance, consumer products and consumer trends.
  15. Product sales, pricing, and promotion data; and consumer panel data for 30 product categories in 47 U.S. markets. Coverage from 2001-2005 only.
    Authorized users must read and sign a non-disclosure agreement before receiving a copy of the data from the Research Data Library. Support for using the data will be provided by the publisher (IRI).
    Access: Request from Research Data Librarian (cgraebne@sfu.ca)
  16. Point-of-sale information from more than 11,300 grocery stores in the USA, as well as some 7,500 drug stores. Data from 1983-1997 only.

    SymphonyIRI Data is provided solely for authorized internal Educational purposes and may not be used for any other purpose or disclosed to any third party. You may not use SymphonyIRI data in any publication or external research papers without SymphonyIRI's express written consent.

    SFU faculty, graduate students and eligible staff may register for an WRDS account. These WRDS accounts come with additional features such as SSH/FPT access and memory space for intermediate result sets. Use your SFU email address when applying for an account. New accounts will normally be activated within two business days.

  17. International news coverage, business news, legal cases and law reports from early 1970's to present. Content is strongly American with significant coverage of Canadian and international topics.
  18. Presents comparative business statistics. Each entry features data and market description; a list of producers/products along with their market share; and cites original sources.
  19. E-book almanacs that present trends, technologies, companies, analysis, and forecasts for a variety of industries.
  20. Articles, books, book chapters, technical reports, and theses and dissertations in the field of psychology and the psychological aspects of other disciplines such as education, health, sociology, anthropology, linguistics, business, and law.
  21. Psychological tests, measures, scales, surveys, and other assessment tools. In most cases actual test or test items provided, but without scoring key information.
  22. Abstracts of journal articles, books, chapters, association papers, dissertations, and book, film, and software reviews related to theoretical and applied social sciences.
  23. Data and statistics provided by the Government of Canada, covering the population, resources, economy, society, and culture of Canada. Includes: data tables, statistical analyses and reports, survey methodologies and documentation, and census information
  24. Survey data on print and digital media exposure, product usage (including brand-level information), lifestyles, and attitudes of Canadian consumers. Coverage includes a wide range of consumer product and service sectors, such as personal care, travel, apparel, finance, leisure, beverages, etc., as well as the readership of specific Canadian magazines and newspapers.
    Vividata requires your email address to allow you to export any charts, or reports; as these exports will be sent to the email address you provide.
  25. Indexes core journal articles, conference proceedings, and other resources in the sciences, social sciences, arts, and humanities, can be used for citation analysis of research. A citation index contains the references cited by the authors of the publications covered by the index. You can use these references to do a cited reference search. This type of search enables you to find works that cite a previously published work.
Terms of use: Electronic resources are governed by license agreements which restrict access to Authorized Users. It is the responsibility of each user to abide by the license agreements and specific terms and conditions for each product. Systematically downloading, distributing, or retaining substantial portions of information may result in loss of access to these resources for the entire SFU community. Please see SFU General Policy 24 on Fair Use of Information Resources.

Personal Privacy: Some licensed resources allow you to create a personal account for the purposes of creating folders, saving searches, and downloading entire e-books as well as other personalized services. Please be advised that the personal information you disclose to these and other external websites may be stored on servers located outside of Canada. When you use these services, no personal information about you is collected by or for the University. Canadian privacy laws do not apply to personal information you provide directly to these external websites. SFU Library recommends that you review the privacy policies of these and other external websites before using the services.